Archive for the ‘Promotion’ Category


I have been podcasting for over five and a half years. I have co-hosted one podcast (The Leaders Campfire), produced an audio podcast (Around The Scouting Campfire), and continue to post videos to the Melrose Scout Productions Podcast. All three podcasts have had Scouting related themes. I have had fun podcasting and hope that those of you who have watched or listened to them have found them fun and informative.

This afternoon I did something I have not done for awhile. I went on iTunes and did a search for Scouting themed podcasts. There used to be several out there, mostly audio versions. I was a little surprised by what I found. I did a search for “cub scout” and 15 podcasts were found, but only three actually dealt with Cub Scouting: An Hour A Week (audio), Autism and Scouting Radio (audio), and my own Melrose Scout Productions (video). When I changed the search to “cub scouting” only two showed up: Autism and Scouting Radio and the Melrose Scout Productions Podcast (MSPP).

Next I tried a search for “boy scout”. Sixty one podcasts came up, but only five of these actually dealt with the Scouting program. One was produced by the Boy Scouts of America, and another was produced by Boy’s Life magazine. Both appeared to be dead podcasts with no episodes produced for quite awhile. Of course, MSPP was listed. When I changed the search to “boy scouting” I discovered that MSPP was the only Boy Scouting related podcast listed.

Now I know there have been other Scouting podcasts produced during the last few years, such as The Scoutmaster Minute and the Boy Scout Hour. I know the Scoutmastercg podcast is going strong and has a strong listenership. But these podcasts did not show up in the searches. Even my old Around The Scouting Campfire did not show up. Why? The only thing I can think of is that we all may need to check our podcast tags.

Then I started thinking. Are podcasts even relevant to Scouting anymore? Are adults leader searching them out and listening to or watching them? Do current leaders even know they exist? Do we need to do a better job and promoting them? If we do, what is a good way to promote them? The BSA does not seem to be podcasting any longer so maybe they do not feel there is a need for this medium.

I know the viewership of MSPP has gone down over the last year. I receive very few comments about the videos. If you look at the iTunes listing for MSPP you will notice that there has not been a comment left for nearly two and a half years. Comments  and emails are the only way we podcasters really have of knowing how people feel about what we are producing.

I have begun to wonder if it is time to retire the Melrose Scout Productions Podcast. I have already stopped producing Around The Scouting Campfire. Is it worthwhile putting forth the time and effort?

Here are my questions to you.
Do you listen to or watch Scouting related podcasts?
Do you subscribe to any?
Which ones do you subscribe to? How should we promote them?
Or have Scouting podcasts lost their importance, if they ever had any that is?
I look forward to reading your comments.

 

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    I saw this new (?) poster online today to promote Cub Scouting. I thought it was fantastic! With all the hype this past year about the Dark Knight (Batman) and the Avengers, and the new Superman movie due out soon, I think it would work well with today’s youth.

    From the look of the writing on the bottom it looks like it is a B.S.A. poster, but I could not find it on the Scouting.org website. Has anyone used this poster this fall? How has the response been?

    This image came from http://davehepp.com/ .

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      Scouting DisplayIt is that time of year again. Troop 68 has set up four displays about Boy Scouting around town. The displays were set up on Friday, February 3, in time for the 102nd anniversary of the Boy Scouts of America. They will be taken down later this week.

      The displays were placed at the Central Minnesota Credit Union, the Freeport State Bank, U.S. Bank, and the Melrose City Hall. Each of the displays is based on a different them, such as high adventure or community service. Each fits on top of a six to eight foot long table. All four displays contain photographs, Scouting books, and other memorabilia that I have collected during the last three decades.

      I would like thank these four institutions for allowing the troop to set up again this year. All of them have allowed us to do this for many years. I would also like to thank the Boy Scouts, parents, and friends who assisted in planning and setting up the displays. Without their help the displays would not have been set up around the community.

      Does your Boy Scout troop or Cub Scout pack do anything to promote the Scouting program during February? Tell us about it by leaving a comment.

      Scouting Display

      Scouting Display

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        I found this promotional video on Youtube. It is time to “Be A Scout”. Be a Cub Scout. Be a Boy Scout. Be a Venturer. Serve your community. Learn new things. And just have fun. This video was posted to Youtube by BSA100Years in July 2011.

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          The Atlanta Area Council has posted a promotional video on Youtube titled “I Am Scouting”. I like it. A lot! It not only does a good job of showing Boy Scouts participating in outdoor activities, but it also features boys from all races and backgrounds. It really showcases the diversity of young men in the Scouting program.

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            Ripley Rendezvous Arial Photo
            Hundreds of Boy Scouts, troop leaders, and staff meet at a special location during this weekend’s Ripley Rendezvous to form a huge human outlined fleur-de-lis, the universal Scouting symbol. The Camp Ripley Public Affairs Office had their staff take this photo from a helicopter. (Start the Mission Impossible theme song.) Your job, if you decide to do it, is to find me, Scoutmaster Steve, in this photo.

            Click on the photo and it will take to to my Flickr page for a larger version.

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              Our local weekly newspaper, the Melrose Beacon, has been working for a few weeks on an article about the 100th anniversary of the first Boy Scout troops formed in Melrose. Herman, the writer of the article, has sent me a few emails requesting information and the chance to proofread the story which was printed in the April 13th edition. The article began on the front page, lower left corner, and continued on page 3. It included pictures of the current Boy Scout troop and Cub Scout pack. (Unfortunately, the newspaper’s website in down so I cannot post a link for you to see the article.)

              The Melrose Beacon has supported the local Scouting program for over three decades. Coverage began in 1980 with short articles written by one of the troop committee members and myself about what the Boy Scouts were doing during their troop meetings. Once a month, we would submit an article about the troop’s activity, along with a picture or two. It was a great way for the community to see what the Boy Scouts were doing.

              We do not submit weekly article these days. Usually, it is once a month, covering our weekly activity or a special event like a court of honor, a service project, or an Eagle Scout ceremony. Articles will still include a picture or two.

              I have written hundreds of article over the past 30 years. (I guess you could call them my blog before there was blogging.) I would write the stories by hand and then drop them off at the Beacon office. These days it is all done by email.

              The Melrose Beacon has recently come under new ownership. There is also a new editor. I am thankful that they still plan to continue supporting the local Scouting program. In addition to the recent 100th anniversary article, they will soon be publishing an article about our latest Eagle Scout and one about our waffle supper fundraiser. This week’s newspaper included a story about the troop’s weekend outing at Camp Stearns. I plan to submit a photo of the Boy Scouts and Cub Scouts taken in front of the Fire Department’s ladder truck taken during the troop’s open house last Monday.

              Does your local newspaper support your Scouting program? Do you need to submit your own articles or does the paper send someone out to cover the event?

              100 Days of Scouting: Day 74.

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                I am beginning to panic. Just a little. Boy Scout Troop 68, along with Cub Scout Pack 68 of Melrose, are planning to hold a Scouting Open House on Monday, April 18th. That is only a little over a week away! And hardly anything has been done yet. We are running out of time to promote this event.

                The council has printed flyers to hand out to the public elementary school students and those at St. Mary’s elementary school. Our committee chairperson picked those up today and I have already delivered them to our committee member who teaches at St. Mary’s School. She will also get the flyers to the public school.

                We have ten 16″ x 20″ posters from the council to place around town. (See the picture.) One will be going to each elementary school. Our chairperson has taken a few to bring to Burger King, Dairy Queen, and the two convenience stores in town. That leaves four posters to try to place in windows of Main Street businesses. Hopefully, we will find good spots for them.

                The banks and credit union will allow us to place table displays in their lobbies. The problem is finding time and people to set them up. I do not know if anyone has asked them yet to post a notice on their electronic marquees. We did not plan very well at the last committee committee meeting to decide who would be in charge of doing the things that need to be done.

                Our local newspaper, the Melrose Beacon, is being very supportive. In next week’s edition they will be printing an article about the 100th anniversary of the first Boy Scout Troops formed in Melrose. I have proofread a rough draft of the article and I like it. They have contacted some of the former committee members and a couple troop alumni about their Scouting experiences. The writer, Herman, asked a few of us to meet him at the local historical museum for some pictures next to the Scouting display. He also asked for current pictures of the Cub Scout Pack and the Boy Scout Troop. He was at Dakota’s Eagle court of honor last Saturday so I wonder if that article will also be in this next edition.

                We want to get yard signs set up around town. I have kept the signs from several years ago. There are two kinds from two different years. It would be great to find ten good yards in town, preferably on Main Street and a couple other well traveling streets.

                On the day of the event, the troop and pack will each have a table of information. The pack will have one activity for Cub Scout age boys. The troop is planning four activities for possible new Boy Scouts, but the activities will also be Cub Scout friendly. Those activities will be knot tying (square knot, two half hitches, taut line hitch), frisbee golf, flag and Pledge knowledge, and the human knot untying. We are hoping to be able to tell any Boy Scout age boys that they will already have a few requirements done for awards if they complete these stations.

                What have you done for your open house? What was successful, or not successful? This is new to us so we could use your ideas.

                100 Days of Scouting: Day 59.

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