Archive for the ‘Promotion’ Category


melrosebeaconad2013Our local newspaper, the Melrose Beacon, showed their support of the Scouting program last month by printing a full page ad to celebrate the Boy Scouts of America’s anniversary. The ad featured photos of Cub Scout Pack 68 and Boy Scout Troop 68. It also featured the Boy Scout Oath and a short description of the goals of the program. (Click on the picture for a larger view.) The newspaper has done a full page Scouting ad for anniversary week for a number of years now.

The Melrose Beacon has been a supporter of Scouting since the troop began in late 1979 when it published a note about organizing a Boy Scout troop in town. I became involved with the troop in May 1980 and soon began writing stories about troop events and submitting pictures from troop activities to the Beacon. The newspaper has always been great about printing these stories. In fact, I must have done a pretty good job of writing them because only once do I remember them editing a story.

The pack and troop would like to thank the following businesses and organizations for picking up the cost of this year’s ad: VFW post 7050 (the troop’s charter sponsor). Coborn’s Grocery Store, Spaeth Sodding and Landscaping, Heartland Security, Freeport State Bank, Kraemer Lumber Company, Melrose Dental Office, and Hennen Lumber Company. This ad would not have been possible without their financial support.

Does your local newspaper support your local Scouting program? Do they print articles and photos of your troop activities?

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    The Central Minnesota Council, B.S.A. is taking Scouting to new heights this summer when they sponsor the St. Cloud Air Show on July 20-21, 2013. The weekend promises to be a blast and will feature special events for local Boy Scout troops and venture crews. Here is some show information from the website:

    The St. Cloud Air Show, presented by The Central Minnesota Council Boy Scouts of America, will be held at the St. Cloud Regional Airport on July 20th & 21st, 2013. Each day this show will feature the world-famous US Navy Flight Demonstration Squadron, The Blue Angels as well as two days of performances by the world’s best military and civilian pilots. It will showcase world-class aerobatics champions, military jet demonstrations and entertainment for the whole family.

    Show highlights include:
    Two days of great In-The-Air Acts plus each day featuring The Blue Angels.
    Unique ground displays, historic aircraft, supersonic fighters and interactive activities.
    A family inflatables play area, climbing wall and bungee jumping.
    Viewing chalets with VIP seating, parking and food and beverages.

    Tickets are now on sale! Entertainment for your whole family and a chance to make memories you’ll never forget.
    Check out the website at http://www.stcloudairshow.com/

    Boy Scouts and Venture Scouts of the Central Minnesota Council can participant in a weekend lock-in at the airport. They will camp at the site, participate in special events, and may even meet some of the pilots. It sounds like a great opportunity for the local Scouts, and a great way to promote the Scout program in our area.

    Has your council ever done something like this?

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      I have been podcasting for over five and a half years. I have co-hosted one podcast (The Leaders Campfire), produced an audio podcast (Around The Scouting Campfire), and continue to post videos to the Melrose Scout Productions Podcast. All three podcasts have had Scouting related themes. I have had fun podcasting and hope that those of you who have watched or listened to them have found them fun and informative.

      This afternoon I did something I have not done for awhile. I went on iTunes and did a search for Scouting themed podcasts. There used to be several out there, mostly audio versions. I was a little surprised by what I found. I did a search for “cub scout” and 15 podcasts were found, but only three actually dealt with Cub Scouting: An Hour A Week (audio), Autism and Scouting Radio (audio), and my own Melrose Scout Productions (video). When I changed the search to “cub scouting” only two showed up: Autism and Scouting Radio and the Melrose Scout Productions Podcast (MSPP).

      Next I tried a search for “boy scout”. Sixty one podcasts came up, but only five of these actually dealt with the Scouting program. One was produced by the Boy Scouts of America, and another was produced by Boy’s Life magazine. Both appeared to be dead podcasts with no episodes produced for quite awhile. Of course, MSPP was listed. When I changed the search to “boy scouting” I discovered that MSPP was the only Boy Scouting related podcast listed.

      Now I know there have been other Scouting podcasts produced during the last few years, such as The Scoutmaster Minute and the Boy Scout Hour. I know the Scoutmastercg podcast is going strong and has a strong listenership. But these podcasts did not show up in the searches. Even my old Around The Scouting Campfire did not show up. Why? The only thing I can think of is that we all may need to check our podcast tags.

      Then I started thinking. Are podcasts even relevant to Scouting anymore? Are adults leader searching them out and listening to or watching them? Do current leaders even know they exist? Do we need to do a better job and promoting them? If we do, what is a good way to promote them? The BSA does not seem to be podcasting any longer so maybe they do not feel there is a need for this medium.

      I know the viewership of MSPP has gone down over the last year. I receive very few comments about the videos. If you look at the iTunes listing for MSPP you will notice that there has not been a comment left for nearly two and a half years. Comments  and emails are the only way we podcasters really have of knowing how people feel about what we are producing.

      I have begun to wonder if it is time to retire the Melrose Scout Productions Podcast. I have already stopped producing Around The Scouting Campfire. Is it worthwhile putting forth the time and effort?

      Here are my questions to you.
      Do you listen to or watch Scouting related podcasts?
      Do you subscribe to any?
      Which ones do you subscribe to? How should we promote them?
      Or have Scouting podcasts lost their importance, if they ever had any that is?
      I look forward to reading your comments.

       

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        I saw this new (?) poster online today to promote Cub Scouting. I thought it was fantastic! With all the hype this past year about the Dark Knight (Batman) and the Avengers, and the new Superman movie due out soon, I think it would work well with today’s youth.

        From the look of the writing on the bottom it looks like it is a B.S.A. poster, but I could not find it on the Scouting.org website. Has anyone used this poster this fall? How has the response been?

        This image came from http://davehepp.com/ .

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          Scouting DisplayIt is that time of year again. Troop 68 has set up four displays about Boy Scouting around town. The displays were set up on Friday, February 3, in time for the 102nd anniversary of the Boy Scouts of America. They will be taken down later this week.

          The displays were placed at the Central Minnesota Credit Union, the Freeport State Bank, U.S. Bank, and the Melrose City Hall. Each of the displays is based on a different them, such as high adventure or community service. Each fits on top of a six to eight foot long table. All four displays contain photographs, Scouting books, and other memorabilia that I have collected during the last three decades.

          I would like thank these four institutions for allowing the troop to set up again this year. All of them have allowed us to do this for many years. I would also like to thank the Boy Scouts, parents, and friends who assisted in planning and setting up the displays. Without their help the displays would not have been set up around the community.

          Does your Boy Scout troop or Cub Scout pack do anything to promote the Scouting program during February? Tell us about it by leaving a comment.

          Scouting Display

          Scouting Display

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            I found this promotional video on Youtube. It is time to “Be A Scout”. Be a Cub Scout. Be a Boy Scout. Be a Venturer. Serve your community. Learn new things. And just have fun. This video was posted to Youtube by BSA100Years in July 2011.

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              The Atlanta Area Council has posted a promotional video on Youtube titled “I Am Scouting”. I like it. A lot! It not only does a good job of showing Boy Scouts participating in outdoor activities, but it also features boys from all races and backgrounds. It really showcases the diversity of young men in the Scouting program.

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                Ripley Rendezvous Arial Photo
                Hundreds of Boy Scouts, troop leaders, and staff meet at a special location during this weekend’s Ripley Rendezvous to form a huge human outlined fleur-de-lis, the universal Scouting symbol. The Camp Ripley Public Affairs Office had their staff take this photo from a helicopter. (Start the Mission Impossible theme song.) Your job, if you decide to do it, is to find me, Scoutmaster Steve, in this photo.

                Click on the photo and it will take to to my Flickr page for a larger version.

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