Archive for the ‘Promotion’ Category


The city of Melrose once had a cable access television station. It started up in 1986 and lasted for nearly twenty five years. It closed when the city decided to keep the cable franchise fees for the general fund instead of giving them to the station for operating funds.

I saw the potential of promoting our Boy Scout Troop on this television channel almost immediately, and decided to make good use of it. I would videotape our courts of honor to air on the station. I would take a VHS video camera with me on outings to create programs to inform people what the Boy Scouts have been doing. We even created some original programming using the Scouts as actors. I joined the station’s board of directors and created Scouting related programming for over twenty years.

One of the earliest Scouting related programs was an interview with five of the adult leaders of the Melrose Scouting program. It was titled The Leaders of Scouting. It was filmed in 1988. The guests included cubmasters, assistant scoutmasters, and committee members. I was a producer for the show and thought it turned out pretty good.

After Mel TV closed its doors the city donated all the programming to the Melrose Area Historical Museum. I am now a board member of that organization. The board’s chairman and I were talking one day and thought it would be a good idea to create a Youtube channel and post some of these old programs online for the community to watch once again. With the help of Shalon we have been digitizing some of the old VHS tapes and DVDs to post online.

Six programs have been posted online so far. I am happy to report that The Leaders Of Scouting was one of the videos uploaded to the channel. If you have 90 minutes some evening and are looking for something to watch I would like to suggest you watch this video. It is an interesting look at the Scouting program of Cub Scout Pack 68 and Boy Scout Troop 68 in the 1980’s.

The YouTube channel is called Mel TV3 Revived. The video can be found at https://youtu.be/cG7bjhYGqp4

Let us know what you think of the show. Do you think we should create a new show since we are now in the 2010s?

I wrote a post last week about the years that I had a video podcast, and that I was missing podcasting a little. A few of you commented that I should start a YouTube channel and post the videos to that instead of podcasting. I think that is a valid point, especially when you look at all the people watching YouTube these days on their mobile devices and televisions at home. I find myself watching more YouTube videos these days than I watch regular television.

The thing is, I do have a Youtube channel, and many of the videos I posted to the podcast have found their way to the channel over the years. Unfortunately, I have not posted to it lately and I have not mentioned it or promoted it very often during the last few years. There are over 100 videos featuring the Boy Scouts of Troop 68 performing songs and skits, promotional Scouting videos, and short films featuring Buttons, the radical Boy Scout (my puppet.)

I changed the name of the channel today to Melrose Scouting Productions, which is the logo found at the beginning of most of the videos. I thought it might be best to take my “nickname” off the channel title to make it fit the channel better. The channel can be found at

https://www.youtube.com/channel/UClUOxM42AYjgLwGyoqgpx1w

The channel currently has 688 subscribers. There are over 1,700,00 total video views. Take a look at it when you get the chance and let me know what you think of it. I do plan to start posting new videos to the channel soon so don’t be afraid to hit the subscribe button.

 

The Melrose Chamber of Commerce sponsors a Spring Expo each year which is held at the Melrose School gymnasium. This year’s Expo was held on Saturday, April 14th. Even though the Minnesota weather was not very nice that day there was a good turnout for the event, both in Expo booths and visitors.

The parents of one of the Boy Scouts of Troop 68 had registered to have a booth for their business and asked the troop if they would also like to have a booth. Since they were both going to be there all day the troop would have the two deep leadership requirement covered. The troop was also asked to provide assistance to the people who had a booth as they brought their items into the gym at the start of the Expo and help to carry out items at the end of the Expo.

It has been 13 years since the troop has been a participant of the Melrose Expo. Our booth back then was full of Scouting memorabilia and literature. It even had a television playing videos of various troop activities. This year’s booth was more modest and was put together the night before the Expo. We included some photo albums, literature, and a couple shadow boxes of memorabilia. The booth was located in the first aisle and it did get some attention from folks as they walked by. Who knows, maybe the troop could get a new member or two to join. The best part of having a booth of course, is that it was one more way to get the Scouting program into the public eye and let people know that yes, Scouting does still exist in Melrose.

The planners of the Expo, and the people who had booths at the Expo, really appreciated having the Boy Scouts there to assist them before and after the event. The Melrose Chamber of Commerce was very impressed with the Scouts and even offered to give a $50 donation to the troop for their work. It was a great example of demonstrating that a Scout is Helpful.

Does your troop participate in local city Expos? What do they do? Leave a comment below and let us know what your Scouts have been up to in their community.

It is nearly time for Scouting Anniversary to begin. Troops and Packs around the country will be participating in the celebration. Many units will start the week by attending local religious services on Scout Sunday, February 4th.

In Central Minnesota we have a local newspaper, the Shopper, that helps support the program by including a supplement for Scout Week. This year it is a four page spread and includes pictures from 7 Cub Scout Packs and six Boy Scout Troops. Melrose Cub Scout Pack 68 and Boy Scout Troop 68 are included in the spread, of course.

We nearly did not make it this year. The troop did not have a recent photo ready to turn in. Luckily, on Saturday January 27th, the troop had an activity that allowed us to get a photo that included most of the current Scouts and adult leaders. The Cub Scout Pack also had to scramble a bit for a photo that included a fair portion of the pack membership.

Not only is it great to see this type of promotion in a local paper, but it is also great to see all the sponsors who have an ad with the spread that paid for the four pages. The packs and troops would like to give a big Scout Salute to those businesses.

Of course, in the name of youth protection, I removed the names of the Scouts before I posted the photos to this blog. You can click on the pictures for a larger view of the photos.

Does your local newspaper do anything like this to celebrate the anniversary of the Boy Scouts of America?

IMG_0638School Night To Join Scouting will be held throughout Minnesota on Thursday, September 22nd. This year’s theme is “Heroes Start Here”, which nicely fits in with the current wave of superhero movies and television shows. I have to say, I like this theme better the the Rocket Into Scouting used over the last few years.

As the recruitment event approaches there are a few other things we can do as a pack and troop to prepare for the big evening. One of these to to have a table set up at the local schools’ open houses coming up next week. The idea is to get Scouting out in front of the boys and parents early so they can begin to think about everything this program can offer their families.

Of course, if we are going to have a table at a school’s open house we will need someone to sit at that table and hand out materials, and answer any questions. We have three elementary schools in our area at we would like to have a table set up. St. Mary’s Catholic School has their open house on Tuesday, August 23rd. The Melrose Public Elementary School has theirs on Wednesday, the 24th. Sacred Heart Catholic School in Freeport has theirs on Thursday, the 25th. I believe each school is holding the event from 4:00 to 7:00 in the evening.

I have been preparing a few items to place on the table to try to catch the attention of the boys and, more importantly, their parents. The picture shows a few items I have thought about having on display. A Pack committee member, who attended this month’s kickoff at a district meeting earlier this month, also has a few items from the council to add to the display, including flyers about School Night To Join Scouting.

We will need people to sit at the tables. Jesse, our new assistant cubmaster, has agreed to sit at the Sacred Heart School open house. I may be able to attend the Wednesday night one, but I have a Boy Scout event I wish to attend on Tuesday. Hopefully some parents will come through and volunteer a bit of their time to get out the word about Scouting.

Does your troop or pack set up a table during your school’s open house? What do you set out on the table. Leave a comment and let us know. Thanks.

bookstandI have been on the Melrose Area History Museum board of directors for a little over a year now. I have been finding it to be interesting. I have a feeling that if I am still on the board when I am old enough to retire from work I may spend quite a bit of time there helping out with various projects. Unfortunately, since I am working full time I do not get to spend very much time with the museum, other than going to board meetings.

Since Boy Scouting and Cub Scouting are such a big part of my life, I have been trying to do little things at the museum to improve the Scouting display and make it look better. I do mean little things. A year ago I built a little Scouting coffee mug stand for the display case and provided enough Scouting themed mugs to display on it. This past winter I printed and framed a photo of each of the troop’s Eagle Scouts (of the last thirty years) for the museum. Previous articles to this blog describe these projects in more detail.

My latest project is more of an experiment. The Scouting display has a few handbooks and other misc. books that people can only see the edge binding of because we really do not have good way to display them. I have decided to try making a book display using some odd jamb material found at the lumber yard I work at. The moulding gives the backboard a slight back tilt which should help display the books, but yet keep enough weight at the bottom of the rack to keep the display from tipping over.

The picture above shows the display before I painted it white this past weekend. I am thinking of looking through my Scouting collection to find doubles of Cub Scout handbooks since there is not very much Cub Scout related material in the display yet. If this display works well, I plan to make one or two more for the cases. After all, the museum display already has some books that need to be shown off better then they currently are displayed.

EaglePicsIf you were reading this blog last December, you probably read the article I wrote about my “Eagle Project”. It is not an Eagle project in the normal use of the term. I am too old to be working on my Eagle Scout requirements, after all. No, this was a project which would recognize those Scouts who attained Scouting’s highest award. It was to be a display for the local history museum which would feature a picture of each of Troop 68’s Eagle Scouts.

I finished my project in February and presented 22 framed 5″x7″ portraits to the museum chairman, representing the Eagle Scouts from the 1980’s to present time. He took these photographs, found a stand for them, and added them to the museum’s Scouting display. I was not sure how the pictures were going to become a part of the display but I was pretty happy with how it turned out. Roger, the museum chairman, was even able to get a picture of the one Melrose Troop 68 Boy Scout who earned the Eagle Rank in the 1960’s. That was a great addition to the photos and now makes the collection of Troop 68 Eagle Scouts complete.

Last month the troop had another Boy Scout turn in his Eagle Scout application to the local council. We may have to expand this photo collection very soon. Hopefully, we will be adding a lot more portraits in the next few years.

Good News AwardThe Central Minnesota Council has several special awards they present each year at their recognition banquet. I received an email from Mary at the council office asking if I was planning to attend. The way she worded the email made me a little suspicious, so I gave her a call. I attended the recognition banquet.

One of these special presentations is the Good News award. The council usually gives the award to a newspaper, radio station, or television station who have done a great job covering Scouting events and promoting the program. Our local newspaper, the Melrose Beacon, has received this award. So did our community access television station. Unfortunately, the city has closed the tv station, but the Melrose Beacon continues to include articles about Cub Scouting and Boy Scouting events.

This year the council decided to give the award for promoting Scouting on social media. They looked at local troop and pack Facebook pages and chose two who they felt did an outstanding job covering their local program and activities. One of those two units was Troop 68 of Melrose. And that is why Mary was wondering if I was going to attend the banquet. She knew I was the administrator of the site and did most of the posting to the troop’s Facebook page. She wanted me to accept the award on behalf of Troop 68.

A week later I “received” the award again at the Scenic district’s annual program kickoff and award presentations. It is not often you can receive the same award twice. 😉

It is nice to realize that the council has noticed our work promoting the local Scout program. It is really nice to receive recognition for the the years of work toward that purpose. Troop 68 would like to thank the Central Minnesota Council for this award.