MSPP #44: Scout Law Commercials

on August 6, 2008 in National, podcast, Promotion

I have written in earlier blogs about how I feel the Boy Scouts of America’s national office should be doing more to promote the Scouting program to the American public. It the past, it seems as if they have relied more on the local units to promote the program then trying to do it nationally, and I can understand that, up to a point. During the last five years it has seemed that the national office has disappeared into a cave, ignoring much of the negative press Scouting has received over recent issues, and allowing many people to bad-mouth a great and established program to help boys and young men without making any statement what-so-ever.

Things seems to be changing now that we have a new national Chief Scout Executive, Robert “Bob” Mazzuca. He does not appear to be afraid of talking to the media, and has already done a few interviews promoting the Scout program and letting the public know what Scouting can offer their boys and families.

The BSA has produced some good video commercials during the past ten years or so. Unfortunately, I have not seen many of them on national or local television. The only place I see them is at council roundtables, award ceremonies, and a couple websites. That is a shame, but I realize it costs money to air them during a television show.

So, with this podcast, I am hoping to get some of these commercials seen by more people through the internet. After all, I can not afford to air them on television either, although I have aired them on our local cable access channel as part of our troop’s courts of honor.

This podcast posting includes five commercials produced by the Boy Scouts of America. Each commercial uses a point of the Scout Law as its theme: trustworthy, helpful, obedient, thrifty, and reverent. I hope you enjoy them as must as I did when I first saw them.

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