Posts Tagged ‘Promotion’


Last week I wrote about the displays I planned to place around town for Scouting Week. Three of the four were set up. I have not got around to the fourth one yet. I thought you may enjoy seeing pictures of the exhibits so here they are: http://www.flickr.com/photos/stevejb68/sets/72157623361768222/

Let me know what you think about them.

February 8, 2010, marks the 100th anniversary of the Boy Scouts of America. This year is also the 30th anniversary of Melrose Boy Scout Troop 68, of which I am the scoutmaster. We usually set up displays around town during Scout week so I have some serious work to do in the next couple of days.

Four local businesses have given us permission to place exhibits about Scouting in their lobbies: Central Minnesota Credit Union, Freeport State Bank, US Bank, and the City of Melrose. Each display is designed to fit on an eight foot long table. The displays include literature, books, patches, memorabilia, and photographs.

During the last patrol leader council, we discussed themes for each of the four exhibits. We wanted a different one for each place so people would get to discover more about Scouting. Besides, I do not have enough stuff to do four displays of the same theme. This year’s themes are:

High Adventure – This will highlight the BSA’s high adventure bases but will concentrate on Philmont Scout Ranch. It will include mugs, plaques, posters, and photo albums.

National Jamboree – Since this is the year of the National Jamboree we added this as a theme for one location. I attended the 2001 Jamboree as the scoutmaster for Central Minnesota Troop 1417 so most of the display will feature items from that trip, including the uniform and tee shirt, photo albums, patch collection, and a new shadow box with various memorabilia.

Scouting History – I have collected quite a bit of Scouting memorabilia during the last thirty years and some of it will find its way into this display, including a 1932 Boy Scout handbook and fictional novels from 1911. Last night I put together a shadowbox featuring Boy Scout rank patches from the 1980′s, the current patches, and the special 2010 anniversary rank patches. (See the picture above.)

Boy Scout Troop 68 – This will probably be the largest of the exhibits since I have collected the most on this subject. The hardest part will be deciding which of the thirty photo albums will be a part of the arrangement.

The displays will be set up this Friday and Saturday. Each of the businesses is allowing the exhibits to be in place for two weeks. I have been told that past displays have been popular, especially the photo albums. I will take photos of each of the displays and post them online for you to see. Check back to this blog for an update with the link.

Unless you have been hiding in a cave somewhere you have probably heard that the Boy Scouts of America are celebrating their 100th anniversary this year. The United States of America Congress granted a charter to create the B.S.A. on February 8, 1910. Since that day there have been over 100 million boys who have joined the organization.

The B.S.A. has been planning some fantastic events to celebrate the anniversary. There has been a colorful float in the Rose Bowl Parade, a partnership with Dale Coyne Racing, the historical merit badge program, and the upcoming 2010 National Jamboree, just to name a few. Councils, districts, packs, troops and crews are also planning special events.

I have an idea. Let’s try to bring this to the public eye in another arena. Online. On YouTube. Let’s pick a couple videos that have a Scouting theme and then, on February 8th, we have our Scouts, families, and friends watch those videos. Let’s see if we can’t get enough hits that day to bring those videos to the YouTube front page. Could we make one or two videos go “viral”?

If this is to work we need to get the word out to as many people as possible. We will need the involvement of packs, troops, and crews. We will need the councils and districts to spread the word. We need blogs to blog about it and people on Twitter to tweet about it. We will need hundreds of thousands of people to watch these videos on February 8th if we are going to make an impact.

I would like to make a few suggestions for the videos we could watch: one B.S.A. promotion video, one video showing Boy Scouts performing a skit, and one showing Scouts having fun on an activity. If you have a suggestion please leave a comment below.

The B.S.A. Promotion video – This one was suggested to me when I asked for suggestions on Twitter. It is titled “Feel Proud” and features Cub Scouts and Boy Scouts doing community service projects to a catchy musical tune.
http://www.youtube.com/watch?v=9csn7asa8Nc

Boy Scout Skit – I am choosing a skit which is one of my favorites, The Furniture Store. This video was performed by the Boy Scouts in my troop during one of their community shows.
http://www.youtube.com/watch?v=MbWYdwSPOJo

Scouting Activity Video – I thought this was a cute video of Cub Scouts doing their version of the Cub Scout Promise, rap style. And it is only a minute long.
http://www.youtube.com/watch?v=tIob4dY2XLY

So there you go. Get out and spread the word! And watch video on Monday, February 8th.

The time has come to announce the winner of the $25.00 Coleman gift card. (Drum roll please…) The winner is Kevin, known as scoutdude on Twitter. Congratulations Kevin. I will need you to write me with your address so that Coleman can mail the gift card to you.

I would like to once again thank Christina and the folks at Coleman for making this give-away possible. And I would like to thank those of you who took the time to enter the contest.

I do not know about you, but I thought this was cool. Soon after the Boy Scouts of America was in the national spotlight with their awesome float in the Rose Bowl parade, I hear of a special partnership with an Indy racing team. The following is a portion of the press release:

IRVING, Texas (January 11, 2010) – The Boy Scouts of America (BSA) and Dale Coyne Racing (DCR) today announced that the two legendary organizations are teaming up to promote family fun and education through a new BSA IndyCar. Scouts can experience the BSA’s No. 19 IndyCar throughout the 17 race IndyCar® Series 2010 schedule of events including the greatest spectacle in racing, the Indianapolis 500.

The No. 19 car will help commemorate the 100th anniversary of the BSA – the nation’s largest youth service organization. The BSA and DCR plan to utilize the high-tech nature of Indy cars as a platform to promote science, technology and math to those involved in Scouting.

“Racing is a modern day way to connect with youth and to further Scouting’s dedication to expanding tomorrow’s leaders through education, math, science and engineering,” stated Chief Scout Executive Bob Mazzuca. “We are grateful to Dale and Gail Coyne and their entire racing team for making this incredible opportunity possible.”

For the full press release check out the Dale Coyne Racing website at: http://www.dalecoyneracing.com/release011110.html

If you are a camper like I am you have some Coleman equipment that you use regularly. If your Boy Scout troop is like mine, they also have some Coleman equipment in their trailer or shed. Coleman has been making camping gear used by Scouts for decades, and I do not see that changing anytime soon.

If you have a Twitter account you may have noticed that Coleman has been holding a $25.00 gift-card-a-day giveaway this month. I was recently contacted by a Coleman representative and asked if I would like to offer the readers of A Scoutmaster’s Blog a chance to win one gift card. It did not take long for me to to take them up on their offer.
To participate in this giveaway you will need to do two things:
1) You must have a Twitter account and follow @colemancampfire on Twitter.
2) You must leave a comment to this blog post that includes what you would get with the gift card if you won. Check out http://www.coleman.com/coleman/home.asp for ideas. Be sure to include your Twitter name in the post so that it can be verified that you follow @colemancampfire.
Your post must be left on this blog by January 8th. Limit one entry per person. A random drawing for one $25.00 Coleman gift card will be held on January 9th.
Good luck. And thanks for reading A Scoutmaster’s Blog.

A newer video (2006?) by the Boy Scouts of American can be found on Youtube. It is a two song music video that features Cub Scouts and Boy Scouts participating in Good Turns across America. The First video asks, “What have you done today to made you feel proud?” It is a catchy song. The second song I think you will recognize from several years ago. Watch the video, then post a comment about your thoughts.

Happy Birthday Scouting (BSA)!

Wow, has it been 98 years already? It seems like just a few years ago when that unknown Boy Scout in England helped William Boyce find his way in the fog of London. And look what the BSA has accomplished since then. Ten of millions of boys have been involved with Scouting. Hundreds of millions of hours of community service has been done around the country. And look at all the boys who earned Scoutings highest award, the rank of Eagle Scout. I ask, has there been any other youth group in the history of this great country that has accomplished as much as the Boy Scouts of America?

And to think, it all begin in the USA because of the good turn of one Boy Scout in England! It just goes to show that you never know what that daily good turn could lead to, do you?

And do not forget to watch the videos on Youtube that were listed in a previous blog entry. Let’s see if we can get something shown on the front page today.